AI Insights · Timothy · January 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in New Zealand Q4 2021
In Q4 2021, meal kit and specialty foods apps in New Zealand showed varied performance metrics, with some apps seeing steady downloads and active user engagement.
In the fourth quarter of 2021, the top five delivered meal kits and specialty foods applications on the iOS platform in New Zealand displayed diverse performance metrics. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user trends for these apps.
HelloFresh: Meal Kit Delivery saw a gradual decline in weekly downloads, starting from approximately 860 in late September and dropping to around 530 by the end of December. The app maintained a steady number of weekly active users, peaking at roughly 23K in early October and ending the quarter with about 20.6K.
My Food Bag experienced a modest but consistent download rate throughout the quarter. Weekly downloads ranged from approximately 230 at the beginning of the quarter to around 170 by the end of December.
Vivino: Buy the Right Wine showed stable weekly downloads, maintaining figures around 120 throughout the quarter. Weekly revenue for Vivino fluctuated slightly, peaking at $4 in late October and generally hovering between $1 and $3 for the rest of the quarter. Weekly active users for Vivino remained steady, with figures around 450 for most of the quarter.
EveryPlate: Cooking Simplified had minimal download activity, with weekly downloads never exceeding single digits.
My Muscle Chef also showed low download numbers, peaking at 13 downloads during the week of November 29.
These insights highlight the varying engagement levels and user acquisition strategies among the top meal kit and specialty foods apps in New Zealand. For more detailed insights and data, please visit Sensor Tower.
